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The original post had nothing to do with how many ads were being run, it was about IBM actually getting involved in talking to their customers. This would only happen for larger organisations of course, but 80,000 seats seems like quite a large number to me.
Obviously the rest of the general marketing is needed, and has been lacking over the years. IBM are making an effort to deal with this, I think most people know that, but it will take a while for perceptions to change and I don't think ads alone can do this.
The more large organisations using Notes successfully, the more exposure people have to the product. Also, more IT staff/CIOs/CEOs being exposed to Notes in a positive way would only have a knock-on effect when they move organisations and the same issues come up.
Feedback response number WEBB7ARJE4 created by ~Hank Quetrepulnivu on 01/11/2008